WAITING TO LIVE
“This is the campaign we were waiting for”
We made 233 children on the transplant waiting list impossible to ignore by transforming them into 233 handcrafted dolls, placed in medical waiting rooms across the UK. Each doll told their own real story and encouraged sign-ups to the donor register.
751 pieces of coverage
1.5 billion total reach
70+ awards
4 Grands Prix
